Home Industry SAS a Leader in Gartner’s 2015 Digital Marketing Analytics Magic Quadrant

SAS a Leader in Gartner’s 2015 Digital Marketing Analytics Magic Quadrant


Today’s digital consumer is looking for differentiated service. Customer experience is fast becoming key to keeping consumers happy and loyal. Companies that successfully manage the customer journey across all channels can increase customer satisfaction, reduce churn and increase revenue. SAS analytics intelligence helps marketers manage complex customer relationships across all touchpoints and has been named a Leader in Gartner’s first annual Magic Quadrant for Digital Marketing Analytics.

Today’s CMO faces a proliferation of digital channels. Consumers use multiple digital channels over a variety of devices leaving a huge trail of data that marketers must harness to help make decisions such as what offers to promote via which channel.

“One of the challenges CMOs face is using all this sophisticated information to drive decisions,” said Christine Moorman, Professor at Duke University’s Fuqua School of Business and Director of The CMO Survey. “It’s not just about getting the right data, but managing the processes and capabilities, and bringing marketing analytics into decision-making.”

SAS Customer Intelligence helps companies achieve a customer-centered digital business strategy with an integrated decision management approach to solving critical challenges across marketing including planning customer-centric strategies, gaining insight from big data and analytics, optimizing omnichannel customer interactions, and understanding the customer’s digital experience.

With award-winning data management capabilities, best-in-class analytics, and superior domain expertise, SAS gives businesses the confidence to dynamically design and manage 1:1 customer journeys.

“To win in customer experience, you must align channels and digital capabilities to present a single face to the customer: a continuous, channel-independent way of doing business,“said Wilson Raj, Global Director of Customer Intelligence at SAS. “We believe SAS’ standing as a leader in this inaugural evaluation from Gartner validates our strategy to replace the many views of the customer with a unified view by embedding analytics into all of our digital marketing solutions.”

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