KeyPoint Technologies (KPT), announced a global search partnership with Yahoo for KPT’s patent pending Search & Discovery platform Xploree. Xploree offers users a seamless search experience, powered by Yahoo, in one tap across apps. Users won’t need to leave the app they are engaged with, since they can search and browse for information without exiting the current app. Xploree with Yahoo Search,is available free on Google Play.
“Our study has shown that 15% of app interactions on mobile devices have been with a clear intent to search,” said Sumit Goswami, CEO – KeyPoint Technologies. “With Xploree, we are thrilled to offer users a seamless search experience powered by Yahoo within their mobile apps. We see this integration as a key enabler in hyper-contextual search across apps on mobile and are confident that it will transform the users’ app experience” he added.
Mobile search offers immense opportunities for innovative search and discovery players such as Xploree and its ecosystem partners to bring qualified value to consumer engagement. Search value potential can be gauged from Xploree’s beta studies for the ten most popular categories of applications for consumer search on mobile devices. The results show that search engines lead the pack at 34% followed by call directory at 17% and App Store (app discovery) at 16%. Consumers lean in on m-commerce search and social apps heavily albeit, slightly lower than the in-app search on messaging apps (12%).
Xploree is industry’s first user-initiated platform, currently for Android devices, that delights consumers with relevant brands and services discovery through their mobile journey across apps. Xploree powered by Yahoo search is available free on Google Play.