Tata Tele Business Services (TTBS), leading enabler of connectivity and cloud solutions for businesses in India, has won the prestigious ‘Innovation in Data Intelligence’ award by IDC Industry Innovation Awards 2021, which recognises and celebrates pioneers in the technology industry. TTBS’s Marketing Automation Project – Oracle Eloqua-a technology program which leveraged previously unused or non-quantifiable data resulting in intelligence and impact to business by way of revenue, cost, or experience enhancement led towards achieving this victory. The IDC Industry Innovation Awards seek to recognize organizations and technology leaders of tomorrow who have driven change through the application of technology to improve their business performance in specific industry verticals and areas of business.
Speaking on the occasion, Vishal Rally, Senior Vice-President, Product & Marketing, Tata Teleservices, said, “At TTBS, our focus has always been on customer centricity and to better understand the requirements of businesses and their applications. The IDC award is a testament to the efforts of the Tata Tele team, towards innovation and creativity to constantly transform our business.”
With Oracle Eloqua, TTBS has automated its core marketing functions around data management and campaigns. TTBS teams can now create and run multi-channel campaigns at the click of a button, all seamlessly integrated with Email, Social, Events, Website, etc. The ability to personalize content, based on buyer persona drives awareness and optimizes the demand generation engine to truly create unique experiences at scale. The solution also enables to track customer journeys across various touchpoints, create a digital body language and also bring in the non-digital offline attributes to measure effectiveness of each of the marketing channel and build advanced attribution models in accordance with organizational priorities. Overall, it has helped the teams to run focused campaigns to better serve the targeted SMB sector, reduce time to market and increase customer engagement.
In its eight year, the IDC Industry Innovation Award 2021 recognizes the realization of the transformative journey that organizations have gone through leveraging digital technologies to reinvent and innovate. The multi-disciplinary panel of judges evaluate each entry based on revenue, cost, or productivity impact.
TTBS has taken several initiatives in the recent times to empower enterprises with innovative and reliable solutions as they move up the digital transformation curve. The company has strengthened its portfolio of enterprise grade solutions such as Smartflo – an advanced cloud communication suite; SmartOffice – a one-box start-up kit with voice, data, apps and storage, SD-WAN iFLX – an intelligently flexible solution (built on Fortinet’s platform) for network optimization, EZ Cloud Connect – a dedicated private network gateway to public clouds, Ultra-Lola, Smart Internet leased line with built-in security and manageability , collaboration solutions, IoT solutions, cloud applications, and a comprehensive suite of cyber security solutions across industries. It has also partnered with Zoom Video Communications, Inc. to offer world-class unified communication solutions to enterprises. All these solutions appropriately address the needs arising out of a distributed and remote working environment and enable customers to maintain business continuity in a flexible, scalable, and secure manner.