HP has unveiled HP Amplify Impact, an industry-first partner assessment, resource and training program aimed at driving meaningful change across its three Sustainable Impact pillars – Planet, with an emphasis on climate change; People with an emphasis on human rights and social justice; and Community with an emphasis on bridging the digital divide. Partners that pledge to join the HP Amplify Impact program will work with HP to assess their own practices while tapping into the company’s extensive investments and initiatives.
“As the country bounces back from the pandemic, it is the right time to drive innovation with our partners to put planet, people and community at the core of their philosophy, where sustainability and customer-centicity come first. HP’s goal is to work its our partners to help drive a more circular and low-carbon economy, while cultivating a more diverse, inclusive supply chain that helps contribute to the resilience of local communities,” said Gurpreet Singh Brar, Senior Director – Channel Sales and Distribution, HP India Market.
Creating an Ecosystem of Accountability
The HP Amplify Impact program helps to empower partners to set bold, long-term objectives to drive positive impact. HP aims to enroll at least half of its HP Amplify partners in the voluntary Impact program by 2025. Participating partners will be recognized via certification and an annual awards program. The mission of the program is to drive accountability throughout the IT industry across the following key pillars:
• Planet: Drive toward a net-zero carbon, fully regenerative circular economy while creating the industry’s most sustainable portfolio of technology, services and solutions.
• People: Respecting human rights, enabling people across the value chain to thrive and cultivating a diverse, equitable and inclusive (DE&I) culture through initiatives such as the HP Racial Equality and Social Justice Task Force.
• Community: Empower communities through the power of technology. Help eliminate the digital divide that prevents too many from accessing the education, jobs and healthcare needed to thrive.
Sustainable Impact: A Business Imperative
As reflected in HP’s annual Sustainable Impact Report, a commitment to Sustainable Impact isn’t just the right thing to do, it’s also good for business. In 2020, Sustainable Impact helped HP win more than $1 billion in new sales1 —a testament to the high-performance, purpose-driven culture that unites the HP ecosystem and global partner community.
It also reflects the changing role of corporations in society. HP is committed to both creating value for its shareholders while building a brighter future for all stakeholders. As a result of decades spent working towards sustainability goals to create positive change, HP is recognized as one of the world’s most sustainable companies and is well-poised to support the HP Amplify partner community with the resources required to identify potential gaps and provide the guidance necessary to achieve partner goals.
A Resilient Path for HP Amplify Partners
All HP Amplify partners can access HP’s world-class Sustainable Impact resources no matter where they are on their journey to a more sustainable world. HP will provide all HP Amplify partners with access to training, sales tools, marketing assets, and access to HP’s Sustainability & Compliance Centre (SCC), HP LIFE and HP Planet Partners. In addition, HP will work closely with partners in select countries on the initial roll out of two distinct tracks:
• Catalyst Members: Catalyst Members will take the HP Amplify Impact Pledge, participate in a sustainability assessment and report sales opportunities. Initial roll out includes 19 countries: United States, Colombia, Brazil, Mexico, Turkey, UAE, Singapore, Philippines, India, Germany, UK, Sweden, Denmark, France, Italy, Spain, Canada, South Africa and Australia.
• Changemaker Members: The Changemaker track is optimized to assist partners that do not yet have a sustainability plan in place and commit to investing in the sustainability journey. HP will closely collaborate with and support Changemaker Members in the development of a long-term sustainability plan which will put them on a path to be recognized as a business that is focused on creating meaningful change. Initial roll out includes 7 countries: France, Italy, Spain, Canada, South Africa, Australia and select partners in the United States.