Home Hot TopicsArtificial Intelligence Haptik to Double Down Investment in Asia Pacific

Haptik to Double Down Investment in Asia Pacific

by Tanu Sri

Jio Haptik Technologies Ltd doubles its investment in Asia-Pacific (APAC) markets in 2021 to expand its customer base. Haptik is growing its Partner network with multiple domestic players to understand business need across South East Asia & Australia. To lead all go-to-market activities and expand the business earlier this year, Haptik appointed Ms. Anila Rao, General Manager Asia-Pacific. Post-pandemic, Haptik plans to set up offices in Singapore, Malaysia, and Indonesia to tap into the local market and build direct customer relationships.

Haptik enables better user experiences over chat, email and voice while saving costs and increasing revenue for clients like Zurich Insurance, StarHub, Whirlpool, Vantage FX and more.

Key offerings of Haptik includes:

  • Hybrid Multilingual capabilities in languages like Bahasa Indonesia, Bahasa Malaysia to interact with non-English speaking audiences with unmatched accuracy.
  • ‘Build-once, deploy anywhere’ omnichannel solution (including popular channels like Facebook Messenger, WhatsApp) to improve time-to-value
  • AI-driven conversation analytics and training recommendations to help clients understand and optimize virtual assistants’ performance

Haptik recently launched two new products – Email Assistants, to automate and optimize CX via email support & Conversational IVR to bring Voice AI into Call centers to enable hassle-free omnichannel customer journeys.

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