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Happiest Minds and Beatroute Partner for CPG Industry

by Tanu Sri

Happiest Minds Technologies Limited, a ‘Born Digital. Born Agile’, digital transformation and IT solutions company and BeatRoute have entered into a strategic partnership to solve typical revenue realization problems faced presently by the CPG industry. The complex CPG eco-system is characterized by multiple channels and relationships including Modern Trade, General/Traditional Trade and other B2B channels that require a seamless, holistic solution to enable smart selling physically as well as digitally.

This partnership empowers CPG enterprises with a goal-oriented Digital Transformation journey, by leveraging new age technologies such as ML, Store Analytics, Sales Process Gamification, Bots and Social Channels to drive Sales Uplift and provide brands with a competitive advantage.

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