Home Just In Check Point Unveils New Initiatives for Partners

Check Point Unveils New Initiatives for Partners

by Tanu Sri

Check Point Software Technologies Ltd., a leading provider of cyber security solutions globally, has announced four major new initiatives in its global Check Point Partner Growth Program to further increase value to partners, and accelerate their access to benefits and rewards for sales-generating activities through closer collaboration with Check Point.

The new initiatives are designed to increase partners’ revenues and profitability throughout the entire sales cycle, and include:

Extra discounts for deal registration and new technology sales: Partners registering deals with new customers will receive an additional 25% margin. Sales of new technologies, such as Check Point CloudGuard and Check Point Harmony attract an extra discount of 15%, to help partners address customers’ needs to secure their cloud deployments and remote workforces.

New Professional Services Certification Program: Engineers at partners can achieve certification in delivering services based around Check Point solutions, enabling partners to develop closer long-term relationships with customers, achieve higher-value sales, and differentiate themselves from the competition by increasing their value to customers.

Pre-packaged lead generation campaigns: The program now features scalable, pre-approved campaigns that allow partners to take and customize existing marketing content to target the segments they want to reach. These pre-packaged campaigns streamline and accelerate partners’ marketing campaigns to generate leads and drive customer engagement.

Enhanced ‘White Space’ program: This enables partners to give Check Point the basic details of any customer account in their installed base, and the program will automatically identify the best sales opportunities within that account to help partners focus their customer-facing activities.

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