Microsoft Corp. announced its plans to launch Windows 10 on July 29 with global fan celebrations, joint efforts with thousands of retailers, including all Microsoft store locations, a new global advertising campaign, and a new year-long initiative to celebrate people and organizations making a difference around the world. Available for the first time as a free upgrade*, Windows 10 delivers a fast and familiar experience that is more secure and automatically up-to-date. Featuring new innovations like Cortana**, Microsoft Edge and Xbox integration, Windows 10 is the best Windows ever.
“Windows 10 was built to empower people to do great things. We are thrilled to celebrate the launch of Windows 10 with our fans,” said Yusuf Mehdi, corporate vice president of Windows and Devices Marketing at Microsoft. “We’ll mark the launch of Windows 10 by celebrating the people and organizations that upgrade the world every day — and by helping them do more in their communities.”
Windows fans have helped shape Windows 10, with 5 million Windows Insiders providing valuable feedback. The Windows Insiders will be the first to receive Windows 10 and are invited to join Windows 10 fan celebrations in 13 cities around the world, including Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, São Paulo, and New York City. Fan celebrations will offer hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team.
Microsoft stores will celebrate the launch of Windows 10 in more than 110 stores in the U.S., Canada and Puerto Rico. In select Microsoft stores, fan celebrations will feature Windows 10 pop-up demo experiences, prizes, giveaways and more. Microsoft stores are committed to delivering outstanding choice, value and service, including Answer Desk services and free in-store workshops that will help people learn how to get the most out of Windows 10.
Retailers worldwide, including Best Buy, Bic Camera, Croma, Currys/PC World, Elkjøp, Incredible Connection, Jarrir, Media Markt, Staples, Yamada, Yodobashi, Wal-Mart, and many more, will introduce programs to help people easily upgrade. Tech Bench services will provide support for those upgrading to Windows 10, data migration services to help people move files from old PCs to new PCs, and experience stations where people can try out Windows 10.
A new global advertising campaign for Windows 10 will celebrate the newest generation and invites people to join a new era with us. July 20 in the U.S. and July 29 globally, the first wave of TV and digital ads will highlight how Windows 10 delivers a more human way to do — brought to life with features like Windows Hello*** and Microsoft Edge.