Researchers have shut down an “expansive” ad fraud scheme that spoofed more than 1,700 applications from 120 publishers and impacted roughly 11 million devices.
The operation gets its name from the use of a DNS evasion technique called Fast Flux and VAST, a Digital Video Ad Serving Template that’s employed to serve ads to video players.
This includes the bundle IDs that belong to legitimate apps so as to conduct what’s called as an app spoofing attack, in which a fraudulent app passes off as a highly-regarded app in an attempt to trick advertisers into bidding for the ad space.
The ultimate objective, per HUMAN, was to register views for as many as 25 video ads by layering them atop one another in a manner that’s completely invisible to the users and generate illicit revenue.
“It doesn’t stop with the stacked ads, though,” the company said. “For as many of those as might be rendering on a user’s device at once, they keep loading new ads until the ad slot with the malicious ad code is closed.”
“The actors behind the VASTFLUX scheme clearly have an intimate understanding of the digital advertising ecosystem,” it further added, stating the campaign also rendered an endless “playlist” of ads to defraud both the advertising companies and the apps that show ads.
The takedown of VASTFLUX arrives three months after the disruption of Scylla, a fraud operation targeting advertising software development kits (SDKs) within 80 Android apps and 9 iOS apps published on the official storefronts.
VASTFLUX, which generated over 12 billion bid requests per day at its peak, is also the latest in a stretch of ad fraud botnets that have been shuttered in recent years, after 3ve, PARETO, and Methbot.