Home Deep DiveNews & Analysis SimpleCRM helps Bajaj Capital to transform 360-Degree customer experience

SimpleCRM helps Bajaj Capital to transform 360-Degree customer experience


Bajaj Capital will provide a smarter, more seamless experience to its clients with a consolidated offering for its customer journey cycle and smarter integration for its on-field people.

Bajaj Capital Ltd. (Bajaj Capital) has partnered with SimpleCRM to power its digital transformation. The SimpleCRM system will be used by Bajaj Capital to provide an integrated and seamless customer experience across mobile and desktop platforms.

Bajaj Capital wanted a comprehensive CRM solution that was firmly integrated inside their IT ecosystem and had expanded capabilities in line with the digital transformation needs of the various business units in order to better fulfil their customers’ needs.

Bajaj Capital successfully migrated from their existing sales and support solutions to SimpleCRM while maintaining data consistency and historical data integrity. Bajaj Capital will be using SimpleCRM’s sales & service automation, digital marketing, renewal management, enterprise mobility apps, AI-based bot platform, and AI-based predictive analytics to create a more personalized and efficient experience for customers across every channel.

Sharing his experience, Bajaj Capital’s Sanjiv Bajaj – Joint Chairman & MD said, “SimpleCRM team exhibited a solid understanding of the challenges faced by BFSI segment. The team appreciates the need for flexibility and scalability for a large enterprise like ours. Their focus on customer requirements is helping us in our digital transformation journey and transition from multiple discrete sales & services systems to a single end-to-end platform.”

“Bajaj Capital is building the leverage with SimpleCRM to drive its customer experience. The management’s vision to make every customer interaction as an experience for their customers, partners, and employees while staying true to the essence of their brand is phenomenal,” said Indraneel Fuke, Founder and CEO of SimpleCRM. “We are proud to be a catalyst in their digital transformation journey.”

Recommended for You

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Close Read More

See Ads