It’s not just consumers who are worried about latest WhatsApp’s policy changes. The policy will also have implications in the business world. Read on to know more…
WhatsApp also said it is going to do a lot more to clear up the misinformation around how privacy and security works on the platform and that it will go to people gradually to review the policy at their own pace before new business options become available on May 15.
WhatsApp Business Privacy Concern
Businesses that use WhatsApp’s application programming interface, or API, to reach customers and deliver sensitive documents are also concerned about the changes, which would see deeper integration of the messaging platform with Facebook.
E-pharmacy platform for instance, sends its lab test results to consumers’ WhatsApp accounts based on the user’s consent. Similarly, some of the movie ticketing firm, online travel-booking companies, online home services send booking and other relevant details on WhatsApp, if the customers opt for it.
Given the proposed data sharing plans of WhatsApp Business, companies should been concerned and should evaluate its impact on the privacy of our users. As WhatsApp moves from being a communication platform to a data gathering and analysis platform, organizations should engage in a deeper debate to ensure the privacy of its end users.
Millions of business interactions take place every day on WhatsApp, and the new privacy updates are supposedly to make these easier while also enabling personalized ads on Facebook. After all this, WhatsApp has pushed the update to May 15.
The change will ultimately be inevitable, given that WhatsApp, bought by Facebook for a whopping $19 billion and having subsequently given up plans to charge its users, would be betting on its handling of business interactions to make its big monies.
Even then, it cannot force these changes on its users in Europe. For, Europe’s stringent General Data Protection Regulation (GDPR), prevents such sharing between apps. Users In European countries are in control of their data much more than anywhere else in the world. India could also do with such a law that prevents social media companies from mining users data compromising the end user’s privacy. But, all it has now is a draft version of a law, and it has been been for a long time that India needs to act fast on it. That is because privacy of a billion citizens is too important a thing to be left just to the practices of a commercial enterprise like Facebook Inc. It will be reassuring if it is guaranteed by a strong law in India and all other countries.
The Ground Reality
The ‘take it or leave it’ policy doesn’t seems appropriate when WhatsApp claims that privacy and security are in its DNA. It’s high time that WhatsApp must realize that its end users are its biggest market. And if the users are not convinced about WhatsApp privacy and security concerns, all of the WhatsApp damage control exercise is bound to fail.
The privacy of citizens around the world is too important to be left to the business practices of social media companies.