Some domestic players in APAC offering live game streaming platforms have gained a huge number of streamers and subscribers in a short span of time.
The global gaming industry is experiencing a steady growth and is mainly driven by cloud gaming and mobile gaming according to Research And Markets.
With smartphones getting more processing power and 5G network gaining popularity, games are expected to be more interactive and streaming-based. Countries that generated a major part of the revenue in the gaming industry include China, Japan, US, Germany, South Korea, France, Canada, and UK. Also, Esports is gaining huge attention with the events being telecasted on social media and streaming sites including YouTube and Twitch.
Live Game Streaming market involves streaming video game content via the internet that includes live game play or pre-recorded game plays. Websites that provide live game streaming such as YouTube Gaming and Twitch are called game streaming platforms that provide free view content and paid subscriptions to view premium content. Game streaming platform generates revenue primarily through merchandising, advertisements, and premium account subscriptions.
This report includes revenue generated from game streaming platforms and services only and excludes the revenue generated by companies from any other entertainment media content streaming including TV series, movies, vlogs, reviews, and other related videos.
Live game streaming market will exhibit strong growth during the forecast period mainly due to an increasing number of revenue streams and the growing popularity of Esports and broadcasting of Esports events. Esports market is expected to cross $1 billion by the end of 2019 with major competitions occurring in games like Dota 2, Fortnite, and League of Legend.
Live game streaming vendors are expanding their revenue-generating streams from traditional sources such as advertisement, subscriptions, sales of badges, and contributions to innovative and unexplored territories including betting that can help the vendors to gain more margin in the gaming market.
Based on the geography
North America is the leading revenue generator in the live game streaming market with a major share of the market contributed by the US. A major player in the market, Twitch quotes that More than 20% of Twitch’s total traffic is generated from US. APAC is one of the fastest-growing markets in the live game streaming market with major growth being witnessed in China, South Korea, Taiwan, and Japan.
Based on offering
The global live game streaming market is segmented into a game streaming platform, hardware, and game streaming services. Game streaming platform comprises of revenue generated primarily from advertisements and premium account subscriptions. The services market is mostly constituted by revenue generated through subscriptions and game purchases. Since live game streaming services is in its early stages, the share of the game streaming platform is higher than game streaming services.
Based on solutions
Live game streaming market is segmented into web-based and app-based solutions. The revenue generated from web-based was higher in 2019 and is mainly due to many streaming providers focusing on streaming via web browsers. However, with more mobile games gaining popularity in the streaming, app-based streaming is expected to gain more market share in the forecast period.
Based on revenue model the market is segmented into subscription-supported game streaming and ad-supported game streaming. Subscription game streaming is expected to account for a major share of the market in 2019.
Live game streaming market is primarily dominated by major tech companies including Amazon, Alphabet, Microsoft, Sony, and Nvidia. However, there are some domestic players especially in APAC which offer live game streaming platforms and have gained a huge number of streamers and subscribers in a short span of time.